Most Coveted Makeup Brands Of 2018

Every beauty junkie knows that when the new year comes, there's always new makeup being released. Then, there are also other products from last year suddenly becoming way more popular than when they were released. Take the Diorskin Forever Perfect Foundation; it wasn't really all that well-known till it won the Allure's Best of Beauty award, which is a huge deal for products. Now, if you look at it, it's one of the current best-sellers at the best, most popular place for top-of-the-line makeup, Sephora. The new year really is a second chance for everything, including makeup, which is why I've made this article. So without further ado, here are my top makeup brands based on popularity and uniqueness.

1. Nars


NARS has always had my back for a while, you know before Fenty and Huda Beauty. I'm obsessed with their foundation and the NARS blush, which is my all-time favorite Sephora blush.

2. Benefit Cosmetics


Benefit's always been unique for having the most cutest packaging for their cosmetics than any other cosmetics company out there. My top favorites from Benefit would have to be brow products and the original POREfessional Primer, which is a company bestseller.

3. Fenty Beauty


Ever since this company made it's debut only last year, it's been a huge success, and I really think that Huda Beauty is some real competition to Fenty Beauty. Curated, by Rihanna herself, this company focuses on making products for woman of all skin types like her Stunna Lip Paint, which is supposedly a red that suits all skin tones to her Mesmer-EYE-zing Galaxy eyeshadow palette and her whole Galaxy collection itself.

4. MAC Cosmetics


Whenever I think of top lipstick companies, MAC definitely falls into the top three. They've partnered up with many famous celebrity icons and made an incredible lipstick: Sia, Patrick Starrr, and even Nicki Minaj!

5. Kat Von D Beauty


Kat Von D is hands down incredible! Many of my must-haves are created from Kat Von D, including the popular Everlasting Liquid Lipstick, Tatoo Liner, and the Shade and Light Contour palette.

6. Tarte Cosmetics


Ah, yes, Tarte Cosmetics. A company best known for their Contour Concealer, Tartelette Palettes, Park Ave Princess bronzer, and my favorite, the Lights, Camera, Lashes Mascara; l see at least one of these products in an Instagram video tutorial.

7. Urban Decay Cosmetics


I love Urban Decay's Naked Palette collection. They are always different and you can create many different looks with 12 hyper-pigmented shades; my top picks from Urban Decay would be the All Nighter Setting Spray, Waterproof Concealer, and the Eyeshadow Primer Potion.

8. Hourglass Cosmetics


Hourglass Cosmetics is really unique from other brands. Their products are beautiful since it's this super cool mix of two colors and if you didn't know already, the company will soon make all of their makeup vegan. After that change, I'll totally shop there more.

9. Huda Beauty Cosmetics

There are so many must-have products from Huda Beauty, I wouldn't even know where to start. This Instagram-hyped cosmetics company is purely known because like Fenty Beauty, this company is created from a popular icon, it's made by beauty influencer, Huda Kattan. My favorites from this company would be the Obsessions Eyeshadow Palette, Desert Dusk Palette, Faux Filter Foundation, the 3D Highlighter Palette, her Liquid Mattes.

10. Anastasia Beverly Hills


I've only recently been shopping at ABH, but I have to say I'm loving their Liquid Lipsticks, Contour Cream Kit, Dipbrow Pomade, Matte Lipsticks, Modern Renaissance Palette, and the Sugar Glow Kit.

11. Chanel Cosmetics


Even though Chanel is really over budget for me, I really love their products. I never bought a single product from Chanel before, but I have tested out some of the products before. One of things I really, really love from Chanel would have to be their Spring-Summer 2018 Collection Poudre A Levres Lip Balm and Powder Duo. I've never actually tried a lip powder before, so this item is defintly would be on my wishlist (when it goes on sale of course)

12. Too Faced


Thank you Jarrod Blanccino for always releasing sneak peaks of new Too Faced products on your Instagram. Too Faced's eyeshadow palettes are amazing from the Chocolate Gold Palette to the White Chocolate Bar Palette. I am also obsessing over the Born this Way Foundation and Concealer and the Waterproof Bestselling Masacaras. Shown is the White Peach Eyeshadow Palette.

13. Bobbi Brown


I've been eyeing this companies lipsticks for a while after Popsugar declared them a Spring must-have. They are supposedly tailored to "embraces every wearer’s individuality and enhances their natural beauty" which really makes me fall in love with the lippies, specifically the "Crushed Lip Colors".

14. Milk Makeup


I love, love, LOVE, Milk Makeup's highlighters, the cult-classic highlighter sticks, it's the only reason I would ever go to the Milk Makeup section in Sephora. My favorite pick from Milk is their Holographic Stick which also won Allure's Best of Beauty award.


Thanks again beauty lovers for reading this article. If you loved this article, check out my previous article by clicking here, it would be appreciated and stay tuned for the next article!

Sarah Xander